價格：免費
檔案大小：59.3 MB
版本需求：需要 iOS 10.3 或以上版本。與 iPhone、iPad 及 iPod touch 相容。
支援語言：英語
From the Smart Academy ::: Business English ::: Brands and Brand Identity...
App Two of Twenty-five...
Compatible with iPhone 8 and above...
Compatible with iPad (4th gen) and above...
iOS: 10.3 and later...
Primary Objective:
To use vocabulary around Brands and Brand Identity in a Business English context.
To practice the use of common adjectives to describe a brand (e.g. reliable).
To practice the use of brand collocations (e.g. brand awareness, brand loyalty etc...).
To introduce the concept of a mission statement.
Vocabulary covered:
brand, brand identity, brand mark, logo, brand characters, slogan, innovative, practical, trendy, luxurious, ethical, reliable, dependable, trustworthy, luxury brand, upscale, generic brand, discount brand, eco-friendly, organic, brand loyalty, brand identity, brand awareness, brand leader, brand equity, core values, mission statement, brand management, public relations, media coverage, press release, promotion, public outreach, buzz, trademark.
What is a Brand
Brand Marks
Identifying Brand Logos
Brand Characters
Slogans in Advertising
Some Well-Known Slogans
Trademarks
Adjectives Describing Brands
Brand Adjectives
Luxury Brands
Generic Brands
Brands and Ethics
Brand Loyalty
Core Values
Mission Statements
Brand Management
Public Relations
Duration: approximately one hour...
Self-study or Tutor led...
No Internet access required...
Six mini-games included...
The full course of Business English from the Smart Academy...
Advertising
# Brands and Brand Identity #
Customer Service
International Business Etiquette
Business Telephone Communication
Business Emails
Employment
Business Negotiation
Business Meetings
Organisational Structure
Interviews
Creating a Resume CV
Business Presentations
Business Networking
Business Ethics
Business Entrepreneurship
Business Law
Business Travel
Business Finance
Business Marketing
Business Proposals and Pitches
Cover Letters
Human Resources
Motivating Employees
Public Relations
Please note that further lessons are being added on a weekly basis...
支援平台：iPhone, iPad